Ozgur Ozyurt

In the ever-evolving world of style and influence, Özgür Özyurt stands as a dynamic and versatile figure who has made his mark in multiple spheres in Turkey. From brand coaching to hosting events, content creation to modeling, and much more, Özgür's multifaceted career has captured the attention of many. In this exclusive interview with The Style Researcher Magazine, Özgür shares his insights on how he manages this eclectic mix of pursuits and the driving force behind his success.

You are a success in many fields in Türkiye. Brand coaching, hosting events, creating contents, being an influencer and presenter, modeling and much more. How do you manage all at once or maybe you have a prioritized sphere?

In fact, everything I do happens as a natural process because all these spheres feed each other. In other words, I do not plan to do many things at the same time but it turns out that I am doing all them at once. It is something that comes from within me… the desire to be productive or to create something new. I’ve had this feeling since I can remember myself. I must always do something new, produce different ideas, develop and change. The more I do this, the more I discover myself. I transform not only in terms of success or career, but also spiritually at every moment of my life. It’s important for me to find a balance between inside and outside. I see all these as realisation of myself and I do it from this perspective.

What is the formula for your being multitasking?

First of all, you need to find the right spheres for yourself. For this, you have to find things that excite you. An idea, a dream, a picture. You don’t need to see it all or know everything, which is not possible anyway. And by the way something always changes while going forward. This is not important. The important thing is to move forward in the direction of the thought that excites you and to do it with discipline. Then you will see that you are already doing many things together automatically. Everything you do will feed each other and therefore will make you come closer to your dream. After a while, you will realize that you see a small part of that picture in your mind, but that picture is much bigger. And people are really surprised at what they can do in this process. The limit we put to our dreams is actually not real.

What are your major sources of inspiration?

All kinds of artworks made with a creative spirit without being stuck in the norms. Cinema and music have always had a special place in my life. I remember how David Lynch’s movies impressed me in high school. I think that directors such as Darren Aronofsky, Gaspar Noe and Jean Marc Vallee also do very special things. Any kind of music that touches my independent soul has had an impact on everything I do. I’m also a big fan of Stephen King.

Could you share with us the main projects you are involved in right now?

A few years ago I started my own digital marketing agency. We do creative work both in Türkiye and in Europe. Although I am known more as an influencer, my main business is advertising. I have done many advertising campaigns with big brands in the sector. I am also a professional coach. I give coaching to institutions and individuals on branding. As an influencer, I take part in many new projects. Since I travel frequently these days, I receive a lot of cooperation offers from abroad. There are a few new projects that I’m deciding on as a presenter, and in the upcoming year I’m planning to implement one project that I’ve wanted to do for a long time, but I’ll wait a little bit to announce it.

You are mostly known as a successful influencer. Could you name the main qualities required for a success?

There are some key qualities not only for being an influencer but if you want to be a success on the whole. I think its very important to believe in yourself. Most people are unable to act because they have self-doubt and fear of failure. For this reason, it is very important to have confidence in yourself and make steps believing that you will succeed. Apart from this, I think it is important to work but what is more important is to be determined and disciplinied. I also try to protect myself from negative thoughts and toxic environment. As human beings, we have a tremendous creative power, and in order to use it, we must keep our frequency high.

How can you describe yourself in 3-5 words?

Creative, Ambitious, Intuitive, Passionate, Self-made

Your style is very cool! You take place in almost all great fashion events in Türkiye. What are you relationship with fashion?

My relationship with fashion can be quite moody, just like my music taste. One day I am dressed very shabby or wear total black, and the next day I can create a look that combines different pieces and colors. Since I’m a Leo, I usually like to look stylish and sharp. I think that classics looks good on me too. I don’t see fashion as just the clothes I wear. I believe that posture and demeanor make up a large part of the look.

What are your nearest plans for the future?

I took part in many international events as a jury and speaker. In the near future, I’m planning to give more attention to such international events. I can also make a business connection with Europe. It’s a matter of the right project and the right timing. While continuing my work in Istanbul, I also want to take part in good projects in Europe.

As we saw on your instagram you travel a lot! Do you usually travel on business or is it your personal pleasure? Which place did you like the most and why?

Traveling is one of the things that inspire me. I actually recharge myself while traveling. Even if I travel for business, I take care to set aside some time to discover new things at the beginning or in the end of my trip. Every trip is a different experience, so when I return home, I feel changed and improved. I like to travel to different places because I am always open to changings. Places I like also vary.

What is your biggest goal?

I don’t believe in the biggest goal concept. We will always have another goal, and it should be. My biggest wish for myself is that I always have the motivation to improve myself and become a better version of myself. I want to come to total realization of myself by doing what I love and to inspire people while doing it.

Studio: Works Minimal

Photographer: Yunis İpek

Fashion Director: Olga Kalemci

Assistant: Arto Farelle

Interview: True Victoria

Designer: Hilal Keşan

Styling: Hilal Keşan

Styling Assistant: Serhat Özdemir

Make up: Cenk Ciris

Hair: Arda Daggi

Retouch: Works Minimal